We all want to utilise technology to get better results, but how many of us actually do it? This ‘technophobia’ is damaging companies up and down the country, but luckily we have someone on the show who can stop you falling victim.
Tracy Sheen has made a 30-year career out of helping business owners get the most out of technology. She’s also written the brilliant book, ‘The End of Technophobia’. In a great exchange with Ben, Tracy gave us some absolute gold about how you can calm your technology fears and really make it work for you and your business.
In this week’s episode you will learn:
-The trouble with the ‘patchwork quilt’ of technology that surrounds us
-Why the IT industry makes some of this difficult to understand
-How to persuade the non-believers
-Why you need to be more flexible and not hold onto the same old tech
-The benefits of spending 15 minutes per day engaging with tech news
-The importance of a CRM system
-Why tracking your customer/client interactions is king
-How to build an effective database
-‘Drip-feeding’ communication
-Hyper marketing explained