GM is bringing the iconic luxury brand Cadillac over to Australia in 2024. The first model launched will be the large SUV the Lyriq which the company is pitching against European models such as the iX, EQE and Q8 E-Tron. There are plans for three factory-owned Cadillac Experience Centres in Melbourne, Sydney and Auckland and there will be an online portal called the 'Direct to Customer' experience.
You can have a peek by watching the short video below.