Vaccum manufacturer Dyson has announced plans to launch a electric vehicle into the market by 2020.
According to reports, a letter written by founder James Dyson said that plans and development strategies were already underway for production.
Kent Business School professor of innovation Jeremy Howells said while the decision to move into the automotive market could be seen as risky, it was in-line with Dyson's long history of disruption.
"The move into car production is much more radical in nature for the company, emerging as a major UK based disruptor in the car industry; together with Elon Musk's Tesla US based car company, in the (now) fast changing global motor industry.
"Some observers may say this is a step too far for Dyson, but the key technologies in this disruption, electric motors and batteries, is something which the company has long established core technical capabilities which will stand it in good stead."
Howells also said that £1 billion had already been invested in the project (with a further £1 billion on related battery technology), with 400 engineers working on the new electric car at its HQ.
"Moreover, together with its wider design flair and engineering capability and that the fact it is a private company (with 'patient capital') has meant that Dyson has the confidence and long term resources to develop the car using in-house expertise.
"Undoubtedly Dyson will, at some stage, need specialist technical and engineering from outside, but the UK has a rich base of specialist engineering companies in the motor and F1 business from which to call upon for this.
"The project has therefore a very good chance of success, with the only other disruptive trend in the industry, driverless technology, posing a potential threat to Dyson's ambitions here."