Axalta Coating Systems has acquired U-POL Australia Pty Ltd and its affiliated entities. These businesses will now operate under the umbrella of U-POL Ltd UK at Axalta.
For close to 30 years, U-POL Australia Pty Ltd and U-POL New Zealand Ltd have been exclusive importers of U-POL products, including the renowned RAPTOR® Coatings brand, into the Australian and New Zealand markets.
“We believe this change will strengthen our local U-POL business in the long term, providing greater access to global systems and resources while maintaining our commitment to innovation and outstanding service for our customers,” global vice president for U-POL Ltd at Axalta, Mike Pentecost, said.
Axalta says it remains steadfast in ensuring a seamless transition and will continue business as usual. As part of this change, Daniel Harper, currently the general sales and marketing manager of U-POL Australia, will assume the role of general manager – U-POL Australia & New Zealand at Axalta.
Since joining the company three years ago, Harper has played a key role in driving growth initiatives and making a significant impact on the business.
Pentecost also acknowledged the contributions of U-POL Australia’s founders.
“The global U-POL team would like to extend our heartfelt thanks to the founders of U-POL Australia. Their dedication and leadership have built a strong business centred on customer-focused products, marketing, and service delivery. It has been a pleasure working alongside the team over the years,” he said.
Axalta believes this acquisition marks an exciting new chapter for U-POL in Australia and New Zealand as it is expected to further strengthen its position in the market under Axalta’s leadership.
U-POL's portfolio of high-quality automotive refinishing products and accessories includes fillers, coatings, aerosols, adhesives, and paint-related products, as well as other automotive aftermarket protective coatings. The addition of these offerings will expand Axalta's addressable market in the mainstream and economy refinish segments.