AAMI has revealed its list of worst crash sites across Australia, with some familiar locations retaining their dishonourable crown as a 'worst crash hotspot' in their respective regions.
The 2023 AAMI Crash Index, which analysed more than 350,000 motor insurance claims [i] across the country from 1 July 2022 – 30 June 2023, shines a light on the most dangerous crash hotspots and encourages drivers to remain safe and vigilant while behind the wheel.
Adelaide, Canberra, Northern Territory and Hobart all welcomed new #1 hotspots in 2023, while Melbourne, Brisbane, Perth and Sydney’s #1s all remained in the top position for another year.
AAMI’s Head of Motor Customer Engagement, Tammy Hall, said that while each of the top hotspots around the country had their own, individual factors which contributed to their position in the rankings, many of them share commonalities.
“Bumper to bumper collisions often happen during peak hour traffic when the roads are busy, patience is wearing thin, drivers are tired from the day, and are in a rush to get to their destination. This is when accidents most commonly occur," Hall said.
AAMI Driver Rewards
To improve road safety on Aussie roads, AAMI recently launched AAMI Driver Rewards - a feature embedded in the AAMI mobile app. The new experience utilises telematics, cloud, personalisation, mobile sensors, AI and data to inspire and guide safer driving.
Using the app, customers can seamlessly monitor their driving to understand patterns and opportunities for improvement, which is achieved through smart scoring and gamification of their driving behaviours. Each customers’ safe driving view is aggregated at a trip level with further encouragement and guidance provided to drive safer. Score improvements as well as positive driving behaviours are acknowledged and celebrated in the app.
Since it launched, more than 70,000 customers have registered. Data captured found that more than 50 per cent of users who had low driving scores when they started ended up improving their score, while those starting with high scores maintained their score, indicating that strong driving patterns are consistently achieved through the app’s guidance.
Supporting this, in the first 30 days of use, telematics data showed app users maintained or improved their score in cornering (53%), speeding (60%), phone distraction (55%), hard braking (52%) and acceleration (53%).