Audi Australia is to be merged with Volkswagen Group Australia to unite as a single, stronger national sales company.
Subject to final approval by the parent companies in Germany, and locally by the Foreign Investment Review Board, the change process for the merger will effectively commence in May.
For some years, synergies have already existed between Audi and Volkswagen in Australia – for example, in procurement. This merger – which is the ultimate synergy – will see the unified Volkswagen Group in Australia represented exactly the same as it is in almost every other market around the world. A key component of the Group’s success is that each brand always retains its own identity and purpose, and this will not change.
Paul Sansom managing director of Audi says that it will all be business as usual and he will continue to lead Audi Australia.