PPG’s Automotive OEM Coatings Global Colour Styling Team has revealed its annual colour report that is designed to provide valuable insight and inspiration for customers on automotive colour styling and trend directions.
The report, along with the accompanying colour show, actually draw on the PPG 2025 Colour of the Year, ‘Purple Basil’. It features an array of 40 exterior body colours, exterior auto part stylings and wheel stylings which have been tailored to the evolving preferences of consumers.
Purple Basil is a sophisticated, elegant colour that works well in both traditional designs and edgier applications. Also known as Amethyst Shadow and Acai Berry in certain European markets, the shade is part of PPG’s 2025 ‘Kinetic’ global colour theme which includes four distinct colour palettes – ‘Extra Celestial’, ‘Bio-Fuse’, ‘Artificial’, and ‘Earth and Archive’.
“This year, we have four different views of the Colour of the Year, which illustrates how our forecasts can be styled for different types of vehicle makes and models, regions or brands,” PPG colour styling manager, Americas, automotive OEM coatings, Misty Yeomans, said.
“For example, our team in China styled Purple Basil as a more muted lavender in a matte finish – a great choice for a luxury sedan or SUV. In the US, the team styled a more vibrant and lighter version, adding a youthful energy that makes it a great choice for a sports model.”
PPG presents an annual colour show to its customers in order to provide insight on consumer preferences, societal trends and automotive colour styling and trend directions. Styling and designing colours for a new line of vehicles several years in advance is one of the most daunting and consequential challenges automakers and suppliers undertake.
“We believe consumers are ready for more colour, and the desire for personalised experiences through colour continues to drive innovation,” Yeomans said.
“The desire for different textures, finishes, and effects continues to grow and change, too. Our research to deploy our 2025 Colour of the Year, along with access to a global team of colour stylists and chemists, help design colour palettes that satisfy the ever-changing colour and style demands of consumers.”