AkzoNobel and Zagame Automotive Group has announced a new partnership that will see AkzoNobel’s brands Sikkens and Lesonal distributed by the Zagame Group throughout the Melbourne market.
The decision to enter into the partnership has been attributed to AkzoNobel's interest in strengthening its market position within the city.
The partnership will also enable Zagame Automotive to expand its portfolio into the new territory of automotive paints.
AkzoNobel GM vehicle refinishes Australia John Bermingham said the deal was struck out of a mutual business strategy by both brands.
“We see a lot of synergies between our brands, and in today’s market conditions, it is absolutely crucial to have strong partners and reliable and effective channels to market.
“We have global expertise, renowned products, and Zagame has a strong name in the local market. One of our values is ‘Winning Together’, and we see our partnership as such; not only will it help us to win more business, the end user will benefit from our joint forces.”
Zagame Automotive Group MD Bobby Zagame said the move would allow the business to expand into new markets, further allowing it to develop within the industry.
“Zagame Automotive is delighted to announce this new partnership with another globally renowned brand, AkzoNobel.
"With our recent acquisition of our distribution centre in Tullamarine, this new partnership will further diversify and expand our current logistics model enabling our wholesale business to provide a complete service to our existing clients now and into the future.”