TRW makes launches new camera technology in the US
TRW Automotive announced that it will begin production of camera systems for vehicle safety systems in the US. Investments will also be made in its electronics facility in Marshall, Illinois, in support of its growing global video camera business.
TRW's Scalable video camera (S-Cam) was first produced in 2008 and its second generation was released in 2011. The next generation, S-Cam3, will be available in 2013. The S-Cam family incorporates technology from Mobileye, and provides a range of safety functions, including:
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Lane departure warning
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Forward collision warning
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Headlight control
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Traffic sign recognition
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Pedestrian detection.
S-Cam can also be integrated with vehicle chassis systems to provide:
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Advanced active driver assist (DAS), including lane keeping, lane centring and electric steering
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Automatic emergency braking, with radar and electronic stability control
Executive Vice President, sales and business development, Peter Lake believes there will be strong demand for camera systems in the next five years.
“According to 2011 National Highway Traffic Safety Administration (NHTSA) data, 53% of road fatalities result from a roadway departure, and Insurance Institute for Highway Safety (IIHS) data estimates that lane departure warning and lane keeping assist systems could save more than 7,500 lives in the USA each year.”
“The expansion of TRW’s camera production in the US marks a significant milestone in the development of these exciting technologies,” said Tolga Oal, vice president and general manager, TRW Global Electronics. “Automotive cameras have the potential to assist drivers in many ways from a safety, comfort and convenience standpoint. The demand will not be limited to the luxury car segments, with TRW launching its affordable camera technology on popular mid-sized sedans and sport utilities over the next several years.”
