Women in Automotive (WinA), a special interest group of the Victorian Automobile Chamber of Commerce (VACC), has released a business guide to inform and assist decision-makers to attract, recruit and retain women in the Australian automotive industry.

The go-to guide is a necessary resource for an industry in need, with female participation in the Australian automotive industry currently sitting at 20 percent, having remained largely unchanged for the past 20 years.

WinA maintains that as many businesses are reporting difficulties in attracting and retaining talent – both female and male – now, more than ever, it is important to consider the entire available talent pool.

A free resource, How to Attract, Recruit and Retain Women in the Australian Automotive Industry offers practical advice, clearly outlining how businesses can access and retain the very best female talent.

“WinA is thrilled to finally release this very practical, evidence-based guide, developed in response to industry demand.

“We hope this guide provides the impetus for more businesses to adopt a more gender inclusive strategy,” said WinA manager, Dr. Imogen Reid.

Each chapter of the guide focuses on a different aspect of the recruitment process, from outlining reasons why businesses should invest in raising female participation rates, to what an imbalanced workforce means for a business’ bottom line. Topics include identifying and minimising the ‘unconscious bias’, screening process tips, online tools and retention strategy advice.

“VACC is a strong advocate for the recruitment and advancement of women in the automotive industry – demonstrated by our financial backing and establishment of the Women in Automotive initiative in 1999.

“I hope this guide will inspire businesses to look at recruitment differently, and go some way to increasing the number of women employed in our dynamic industry,” said VACC CEO, Geoff Gwilym.

WinA maintains that diverse workforces perform better and encourages businesses to use the guide in recruitment strategies moving forward, with proper consultation having the potential to inspire higher retention rates, better customer satisfaction, and increased profits.

You can download the guide here.

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