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"These ratings speak clearly that some are safer than others."

The research will also make cars more fuel-efficient and reduce carbon dioxide emissions.

The brand takes a look back at its long standing history in the industry.

The company has put 1.5 million Euros behind the project.

A special colour was created just for the cause.

"They are unforgiving of the smallest imperfection in the substrate."

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"These ratings speak clearly that some are safer than others."

Good news for the industry - more cars on the road means more work.

“Providing transparency around the contracts customers sign and the information they receive is vital to the business and the overall industry” Frape said.