Axalta has released its Global Automotive 2016 Colour Popularity Report, which has once again shown that the colour of choice is white.
Worldwide, white remained in first place, with nearly four out of every 10 new vehicles coming off the production line in this colour.
In China, more than half of vehicles sold are white. Solid white is more popular than pearl white by more than 39 per cent. Japan prefers pearl white at 27 percent compared to solid white at 7 percent.
In Europe, 17 percent chose grey, which was more popular here than anywhere else. Grey also saw an increase of 2 percent in North America, strengthening its lead over silver.
Axalta’s colour marketing manager Nancy Lockhart said, “We are seeing a clear preference for the neutral shades, but there is a catch.
“We are seeing colourful hues being added to these neutrals to create eye-catching tones. Watch for tints and effects to add depth and beauty to these neutrals in the future.”