White remains the nations most popular colour according to a recent study conducted by national insurer Youi.

The study, conducted among its customers, found white was the number one choice of car colour with close to one-third (30.45 per cent) of them looking at insuring a white car.

Youi CEO Frank Costigan says the company’s accident frequency research showed green was the safest car colour, recording the lowest number of accident claims across the nation.

“Our claims research showed dark coloured cars were the most likely to be involved in a crash with grey topping the list followed by black and charcoal.

“White is often perceived as one of the safest on the road when it comes to visibility, and is one of the main colours always offered by vehicle manufacturers simply because it is a colour buyers want.

"White is a colour also often associated with having a better resale value.”

The research also revealed silver (19.44 per cent), blue (11.29 per cent), black (10.43 per cent), grey (8.02 per cent) and red (6.81 per cent) were among the more popular colours in Australia.

The research also broke down colour by state and age.

Tasmanian motorists had the greatest preference for white cars with 33.91 per cent on the State’s road, while blue cars were favoured in the ACT and black cars were more popular in Victoria, with 12.24 per cent of Victorians in the study insuring a black car, up from the 10.43 per cent average across Australia.

Black vehicles are the most popular for drivers born between 1980-1990 and then become increasingly less popular with those born prior to 1950.



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