Axalta Coating Systems launched Axalta Automotive Color of the Year 2015 Radiant Red at the 2014 SEMA automotive aftermarket trade show. To wrap up the celebration of 2015 Automotive Color of the Year Axalta commissioned a video capturing all the excitement surrounding the tremendous consumer response to the colour.
Radiant Red from Cromax was chosen for several reasons. Axalta’s annual Global Automotive 2014 Color Popularity Report’s research indicates that the colour red is a growing trend in the marketplace. It’s been one of the top five most popular colours since 2010 and last year it grew by 3%. The capability to offer more chromatic and sparkling reds makes Axalta’s Automotive Color of the Year 2015, “Radiant Red” stand out.
“We created this campaign to share our colour expertise in another format that resonates with both our automotive original equipment manufacturer customers, refinish and custom painters and the consumer,” said Axalta’s Vice President and head of its North American business, Nigel Budden. “Radiant Red is a vibrant, head-turning hue and the No. 24 Axalta Chevrolet SS wears it well.”