Featuring exceptionally realistic 3D modelling of colours and effects on virtual car designs and surfaces, PPG’s digital styling program give automotive designers a clever new tool.
The launch of this innovative digital styling software program gives automotive designers an exciting new way to develop the colours of the future. Exclusive to the program is the PPG proprietary ‘speed shape’ that incorporates all the complex shapes, edges, curves and flat surfaces that go into making up any type of vehicle. Developed by PPG, the digital vehicle model is designed to depict the interaction of colour, geometry and light to create authentic renderings of a vehicle’s surfaces, including its wheels and interior components.
Along with the speed shape, the digital styling program offers vehicle OEMs complete access to PPG’s expansive library of digital colour files. It’s also fully compatible with industry-standard colour-rendering software, enabling OEM design teams to collaborate with PPG directly, remotely and in real time on the colour design process. The program’s launch is the first step in digitising the entire colour styling process for PPG customers, says Federico Menta, PPG Global Technical Director, Customer Development, Automotive OEM Coatings.
“Throughout the pandemic, PPG has recognised our customers’ increasing need for digital tools and technologies. Our industry-leading colour experts have already used the program to conduct colour styling sessions with several major OEM design teams. Many of those customers believe our program offers an effective alternative to managing the colour-styling process in person. We believe it will enhance customer intimacy and create an opportunity for a collaborative colour-creation process.”
As well as providing a viable substitute for traditional in-person/in-studio colour styling, the program can help OEMs realise significant cost savings, says Rebecca Liebert, PPG Executive Vice President. “The ability to integrate new colour ideas directly into the customer design process allows our customers to extract time and cost from colour-rendering activities. There are also other financial benefits associated with the program, including enhanced speed to market.”