Welcome to AkzoNobel who come on board as supporting sponsors for a new 2018 award – Digital Excellence.
In cyber age, when more and more interaction between people and businesses is taking place on-line, it is crucially important to embrace and implement the latest and most advanced digital technology.
The collision repair business is no exception. It is a high pressure, volatile environment where you need find efficiencies every day in order to improve your output and customer satisfaction, but not necessarily employ and utilise extra resources.
Gen Ys and Millennials live in a fully digital world, so in order to engage and interact with them effectively (whether they are your employees, customers or insurance partners), modern businesses must embrace digital culture on all levels.
AkzoNobel's Katia Gridina sales support manager Australasia said, "Typically, when hearing 'digital' we think of a functional website and engaging on Facebook or Instagram, but the 'digital' culture runs deeper within the business, and advanced businesses challenge themselves on many other levels. You'll need a minimum of a website and Facebook page and then the judges will be looking for other ways of engaging digitally from training to quoting to workshop management systems."
Some questions to ask yourself before you nominate are:
Do I use the latest and most advanced digital color retrieval tools and technology?
Do I have an effective control of my bodyshop flow?
Do I have a simple and reliable quoting and scheduling system?
Do I effectively collect and analyse financial data and know my key to key time?
Do I digitally interact with other stakeholders, like parts, paint, work providers and customers?
Do I have a digital marketing strategy?
Do I conduct virtual (digital) training?
Do I access manufacturers repair methods on-line?
If your business, or a business you know of, effectively embraces an array of digital tools in all areas of their business, from advertising and marketing through to the paint room, click here to enter the Digital Excellence Award 2018.