Kia Motors has unveiled the Proceed Concept at this year's Frankfurt International Motor Show, which features 'sensory evoking scents'.
The Kia team has recreated the ‘Memory Bank’ for the Proceed Concept – a flush-mounted shelf housed within the dashboard, containing a trio of aromas.
Kia Motors chief designer Europe Gregory Guillaume explained that each smell taps into every car owner throughout the generations.
“Each of these three engraved flacons contains a scent synonymous with power, passion and performance; aromas that any petrolhead will instantly recognise.
“There’s the warm musky smell of aged leather, the oily fragrance of a garage that’s home to a classic car, and the tang of high-octane motorsport fuel. This is about automotive passion and the love of car culture.”
The new model also included the Luminline feature that creates an illuminated outline of the vehicle's glasshouse.
The highlighted line that frames the glasshouse extends to the rear tailgate, enhancing the car’s dynamic proportions.
The Proceed Concept’s body, including the low-mounted ‘Wingcams’, is coated in the unique Lava Red paintwork.
The application of the paintwork is completed during week-long paintshop process, which combines 19 hand-applied layers of black, chrome-effect silver and red tinted lacquer for a glossy and lustrous paint finish.
Kia has created the paint to be sensitive to changing light conditions so that its depth and metallic sheen further enhances the vehicle's contours and curves.