In a bold move set to redefine customer confidence in car ownership, Jaecoo Australia has introduced the nation’s first-ever Future Price Promise, launching alongside the upcoming Jaecoo J7 and J8 models.
This could increase the number of its vehicles in the Australian carparc and ultimately in bodyshops.
Breaking away from traditional guaranteed future value programs that are typically tied to finance agreements, Jaecoo’s ‘Future Price Promise’ is automatically included with every new J7 and J8 purchase, offering buyers a guaranteed minimum future value – regardless of how the vehicle is financed.
This industry-first initiative ensures customers know in advance the minimum amount they will receive should they choose to sell their vehicle in the future – effectively giving them a committed buyer from day one.
"At Jaecoo, we believe in transforming the way Australians experience vehicle ownership. The ‘Future Price Promise’ gives our customers peace of mind, value retention, and the freedom to choose how they buy – without compromise," Jaecoo Australia chief commercial officer, Roy Munoz, said.
“This isn’t just a program; it’s a promise that backs the confidence we have in our vehicles and our commitment to Australian drivers.”
The ‘Future Price Promise’, which is offered through Jaecoo partner Valeur, is complemented by Jaecoo’s comprehensive eight-year, unlimited-kilometre vehicle warranty, and 12 months of complimentary roadside assistance – extendable up to eight years through ongoing servicing at authorised Jaecoo dealerships.
“This is about giving customers clarity, confidence, and control,” CEO of Valeur, Telly Desillas, said.
“We’re proud to support Jaecoo in bringing this market-first initiative to life. By locking in a future value from day one, customers can buy with confidence knowing their vehicle’s worth is protected. It’s a smarter, more transparent way to approach vehicle ownership — and a step forward for the Australian market.”
The Jaecoo range is available to test drive at dealerships nationwide.