In this episode we’re going to take a deep dive into detailing. You never know, this might just be the up-sell that transforms your business.
Our deep-diving instructor is Matt Gibb, founder of Matt’s Magic Detail. This man is a serious big-hitter! He’s been running his own detailing businesses for well over a decade, and he managed to build up one of the most successful detailing facilities in the north-west of the USA in a matter of three years.
Detailing is efficient and profitable, and Matt’s going to tell you how you can build up an offering that keeps your customers coming back. Get this right and you won’t just have to rely on crashes for your customers.
In this week’s episode you will learn:
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How Matt got started
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The range of services included in ‘detailing’
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The wash technology you should use
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Why you should treat aftermarket paint differently to OEM
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How to prevent re-soiling
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The difference between ‘waterless’ and ‘rinseless’
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How long it should take for external detailing
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The price of key consumables
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How the process has improved in recent years
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How much you should be charging for detailing
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How to up-sell detailing
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The importance of dust extractors