Carmageddon is coming and the Motor Trades Association of Queensland (MTA Queensland) believes it is imperative that the automotive industry is aware that the greatest level of disruptive technology, since the inception of cars, is fast approaching.
MTA Queensland, will host Carmageddon, a one-day automotive innovation symposium on 7 March. The theme is ‘Innovate or Detonate’ symbolising the concept that we need to consider the technological advances and the opportunities they present, as either start-ups or existing Queensland automotive businesses.
The event is being opened by the Minister for Innovation, Science and the Digital Economy & Minister for Small Business, the Honourable Leeanne Enoch, and guests will collaborate at the highest level around the implications and opportunities these technological advancements will bring.
Held at MTA Queensland’s Sir Jack Brabham Automotive Centre of Excellence at Eight Mile Plains, MTA Queensland anticipate representatives from the highest levels of Industry, Government and academia will attend the symposium to contemplate this revolution.
Dr Brett Dale, Group CEO for MTA Queensland has stressed the importance of automotive businesses being aware of rapidly evolving technology that is fast making its way into the lives of motoring consumers.
“Carmageddon will highlight the technical phenomena that is inbound to help prepare Queensland’s automotive industry for the next decade of change. Some of these changes include driverless technology; vehicle automation; artificial intelligence; vehicle to vehicle communication; vehicle to infrastructure communication; zero emissions through fuel cell technology; pre-collision technology, car and component 3D printing and contact lens technology designed to recharge electric cars, to name a few.
“The age of electric vehicles is well on its way globally and with autonomous vehicles looking to take prominence over the next decade the impact that this will have on the way we commute and in turn the way businesses will operate within the industry will be substantial,” said Dr Dale.
MTA Queensland intends to follow the Carmageddon symposium with an event that informs and supports businesses so that they can successfully transition to a new business model that is conducive to this innovation revolution.