Car Craft Accident Repair Centre was founded in Western Australia over 33 years ago and has been an industry innovator from the get go, with members across Western Australia from Broome in the north to Collie and Vasse in the south, the group’s state footprint is wide but could be wider. Car Craft W.A. is now inviting expressions of interest from quality repair shops to join this group of independent business owners.
“As the industry continues to change with consolidators, there is a need for more independent owners to be leading the industry in both quality of work and customer service. The time to join a national network and receive the advantages that comes form a collective of like-minded repairs is now,” says Car Craft general manager Peter McMahon, who has been with the group five years today. “The adage ‘the man who owns the store runs the store’ is part of the car Craft make up. I joined the company because of the way these guys look at business and the way they’ve built on the foundations laid by the innovators back in 1987. They were pioneers and that mindset continues and is constantly evolving,” he said.
“The vision to expand the network across Australia investing and building firstly in the Queensland market to now being in every jurisdiction on the mainland is progressive and exciting.”
Car Craft was one of the first groups to advertise on TV and radio and has embraced and adapted to change over the years. The group is a staunch supporter of the industry and with many members in the west serving not only the board of the motor traders Association of Western Australia but also on the national body, the Australian Motor Body Repair Association (AMBRA).
Car Craft were also leaders in developing a body repair hourly rate calculator and donated it to AMBRA and MTAA for all body repairs to access through the AMBRA website. It has also been an influential support of the national shop grading accreditation scheme, using this document to better acknowledge the standards in the body repair industry while also leading the way in I-CAR Gold class repair shops.
The group is also active on the industry advisory committee of I-CAR Australia, ensuring that training is a key component of the industry including providing a free training venue at its Welshpool head office.
Other initiatives include the Next Gen recycling business that collects waste plastic bumpers for recycling. The group offers its members their own exclusive paint brand, Octoral by Sherwin-Williams, along with consumables providing a cost-effective model for the members’ businesses.
All of the changes and innovation the group has made over their 33 year journey have been to provide a financial return to members’ investments. For more information visit here.