BMW Group Australia closed 2025 with its strongest sales performance, delivering outstanding results across both the BMW and Mini brands and reinforcing the Group’s success story in the country.
For the third consecutive year, BMW finished as Australia’s best-selling premium brand, with 26,842 BMW vehicles sold, representing a 1.9 per cent increase on 2024. The result reflects sustained customer demand for BMW’s diverse product range and its ‘technology openness’ strategy, which allows customers to choose a particular model with different drivetrain options – battery electric, plug-in hybrid, or combustion engine.
BMW X models drive record growth
The BMW X Sports Activity vehicle range accounted for 70 per cent of total BMW sales in Australia – a powerful endorsement of the brand’s versatile and locally relevant line-up spanning nine models from the compact BMW X1 to the flagship BMW X7.
The BMW X1 emerged as Australia’s best-selling overall BMW and BMW X model, with 5,306 vehicles sold to customers, representing 17 per cent growth. It was followed by the BMW X3 with 4,909 units (up 45 per cent) and the BMW X5 with 3,673 units (up 16 per cent), underscoring the Australian market’s continued appetite for the SUV segment.
A global success story for BMW M
Australia continues to be one of BMW M’s strongest markets worldwide. The high-performance brand recorded its best year ever in 2025, with 5,837 BMW M vehicles sold (up 3.7 per cent) highlighting the enduring passion for BMW’s motorsport-derived performance, engineering and design. Next month the BMW M Motorsport Team WRT will return to the Mount Panorama Circuit to compete and defend its 1-2 finish in 2025 in the Bathurst 12 hour racing two BMW M4 GT3 EVOs.
Electrification gathers momentum
BMW’s leadership in premium electrification continued to accelerate in 2025. With 16 fully electric variants across seven models – the largest EV range of any manufacturer in Australia – BMW sold 5,187 fully electric vehicles, accounting for 19.3 per cent of total BMW sales year-to-date.
BMW iX1 led BMW’s EV performance with 1,888 units sold, followed by the BMW iX2 with 1,194 units, reflecting growing demand for premium compact electric SUVs.
Plug-in hybrid electric vehicles (PHEVs) also recorded exceptional growth, with 1,824 units delivered, representing an increase of 2,872 per cent compared with 2024. This momentum has been driven primarily by the new BMW X3 30e xDrive (1,305 units), which has quickly become BMW’s best-selling PHEV, alongside the BMW X5 xDrive50e (269 units), further demonstrating strong customer appetite for flexible electrified mobility.
Mini delivers its strongest year ever
Mini also achieved a record-breaking year in 2025, with 5,485 vehicles sold, marking a 38 per cent increase year-on-year. The brand recorded its strongest-ever quarter in Q3 and surpassed its previous annual sales record by October, reflecting renewed momentum following the arrival of its new-generation product range.
The new Mini product range – comprising the Mini Cooper Hatch, Convertible, Aceman and Countryman – posted positive growth across every model line in 2025. Seals were led by the iconic Mini Cooper Hatch with 2,263 units sold (up 45 per cent), followed by the Mini Countryman, the largest model in the range, with 2,235 units (up 19 per cent). The fully electric Mini Aceman and the Mini Convertible also recorded growth with sold 604 (up 230 per cent) and 383 units (up 104 per cent), respectively.
The high-performance Mini John Cooper Works (JCW) variants, introduced across the portfolio in April, remained a key attraction, with 1,164 units sold (up 146 per cent) accounting for 21 per cent of total sales.
Mini’s electrified offering also gained strong traction, with 1,715 electric Mini vehicles sold (up 52 per cent), and accounting for 31 per cent of Mini’s total sales.
“Delivering record sales across both BMW and Mini in Australia is a significant achievement and reflects the three key pillars of our business: product, brand and people. The innovation of our product portfolio, the strong and respectful relationships we enjoy with our dealer partners, and the trust and desire customers have in our brands have all been critical to this success,” CEO of BMW Group Australia, Vikram Pawah, said.
“Equally, our success is measured not only by what we gain in the Australian market, but also by how we invest for the long term – through our 48 independently owned dealer network facilities and our ongoing commitment to the communities we support across education, sport and the arts.”