BASF has unveiled its 2018-19 automotive colour trends theme with its “Keep it Real” collection focussing on achromatic colours, grey and blue hues and sense-of-touch effects.
The collection highlights 65 colours for automotive services selected by the designers at BASF's coatings division.
It also features a breakdown of regional paint focusses for the Asia-Pacific, North America, EMEA (Europe, Middle East & Africa) and South America regions.
According to a statement from the company, the inspiration of this year's theme came from the idea of merging the digital world with the real.
“The omnipresence of technology is reflected in the automotive color trends. Achromatic colors are combined with complex effects that add colorful and natural accents.
“Blue hues – mirroring the color of screens and digital light – appear as strong saturated colors. Natural textures and color effects symbolize the search for human qualities in a virtual world.”
To read more, check out the full release here: BASF Automotive Color Trends 2018-19