Close×

BASF’s Coatings division has announced that BMW Group has selected the premium refinish brands Glasurit and R-M among its preferred paint brands for its aftersales network.

BASF Coatings says this strategic partnership includes 50 markets where BMW Group is not present with its private label. The Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolio are set to reshape the future of body shops worldwide with its commitment to sustainability and high-performance solutions.

BASF Coatings believes it offers BMW and MINI body shops an extensive range of refinish solutions, ensuring process efficiency and the highest product quality. Additional training solutions will equip BMW Group’s body shop painters and owners with the necessary skills to foster a sustainable environment within their operations.

“By partnering with BMW Group, we are excited to contribute to the future of body shop sustainability,” director, global strategic account management at BASF Coatings, Chris Jackman, said.

“Our premium portfolio Glasurit 100 Line and R-M Agilis stands out for its exceptional performance, achieving less process time compared to standard basecoat lines. Its advanced formulation also significantly reduces material consumption per application. Moreover, our ability to simplify certain three-stage colors into two-stage colors further enhances speed and sustainability in the refinish process.”

As the automotive refinish industry continues to evolve, BASF Coatings says this collaboration with BMW Group signifies a shared commitment to innovation, quality, and sustainability in the market.

comments powered by Disqus