Australasia’s automotive aftermarket specialist company, Bapcor Limited, is undergoing a complete digital transformation of its customer facing and back-end business systems. The detailed project was instigated to introduce business technology systems to best suit the retail, trade, wholesale and inventory management requirements.
Bapcor has identified key areas for automotive business efficiency improvements through industry dialogue, developing a total automotive parts sourcing, ordering and quoting system for Burson Auto Parts (Australia and Thailand) and BNT (NZ) trade customers. One of its significant customer-facing technology projects has been the upgrading of EZYParts, Bapcor’s online parts ordering system for workshop customers.
Bapcor’s trade customers across Australia, New Zealand and Thailand can use their computers, mobile phones or tablet devices to gain immediate access to pricing, stock/inventory levels and the location of the parts they need to ensure faster and more accurate part identification through the input of a vehicle registration or VIN number.
The company has developed its own online vehicle service booking platform known as ENJI. Accessible now at www.enji.com.au, this is a website that consumers can use for the sourcing of quotations and booking for automotive service and repair work. Whether it is log book servicing or parts or consumable component replacements, the online platform provides consumers with quotations for the work required from vehicle workshops in their area. The application enables the customer to see the time required to complete the work and they can schedule a date and time, all without picking up a telephone.
Workshop listings on enji.com.au are available free of charge to all automotive workshops nationwide regardless of network or franchise affiliation. This online platform delivers customers to automotive workshops, taking away most of the cumbersome and often time-consuming office administration work associated with explaining, quoting and scheduling bookings.
The next step in this development is the integration of Enji with the EZYParts system. This will ensure that Burson’s workshop customers will have the parts that they need for every service or repair booking, removing the manual process of figuring out the parts necessary and ordering them.
Also, an online payment service, along with Uber integration for the customer’s ride to work or home while their car is being serviced will also be available soon.
A responsive, detailed and user-friendly business to customer E-commerce solution has also been developed for the Bapcor retail store network. This makes the online sourcing of vehicle tools, accessories and parts faster and easier for consumers. When purchasing products, the customer has the option to choose either 'click and collect' or to organise delivery.
The retail online E-commerce system complements the revamped Autobarn and Autopro store format.
Technological advances have also been made by Bapcor with the opening of the company’s 50,000 square metre Victorian distribution centre in Tullamarine. The Bapcor 'Goods to Person' system accommodates no fewer than 85,000 totes, with the ability to pick 600 lines per person per hour.
Along with major improvements in warehouse management system efficiency, significant environmental benefits are also being achieved including reductions in energy and resource usage across lighting, water, packaging and transport. Bapcor will save an estimated $10 million per year in operating costs though this new facilities technology.