NASCAR and Axalta has announced a multi-year agreement making Axalta, once again, the “Official Paint Partner of NASCAR.”
“Our affiliation with NASCAR runs deep,” said Axalta CEO and chairman Charles Shaver.
“We were the Official Finish for nearly 20 years before taking some time to strategically develop our program. With this new agreement, we can grow our reach and leverage partnerships throughout the sport for business development opportunities with like minded companies who need or use coatings.
"Motorsports represents all the things we see in ourselves; team work, high performance, a drive to be better, and winning," he continued.
As part of the partnership, Axalta joins the NASCAR Fuel for Business Council, bringing together an exclusive group of more than 50 Official NASCAR Partners to buy and sell products and services from one another.
Axalta has a long tradition of excellence in NASCAR, dating back to 1992 when it sponsored a 21-year-old rookie from California, Jeff Gordon. In 2016, Axalta became the fifth Founding Partner at Daytona International Speedway’s.