The Australian Automotive Aftermarket Association (AAAA) has created two new senior leadership roles, designed to add further membership value and drive strategic opportunities that will benefit the broader industry. 

The new senior management positions are Head of Operations and Strategy and Head of Membership and Marketing. 

“With recent growth of the Association and the scope of work we are undertaking for our members and the broader industry, it is important that we bolster our resources to fulfil our purpose and strategic objectives. These new leadership roles will help AAAA to have a clear strategic direction and drive efficiencies and growth that will benefit members. The appointments made to fill the new roles, bring an enormous amount of talent, experience and leadership capability into our organisation. They will provide expertise and resources needed to help drive the strategic direction and growth of our business, as we continue to expand our industry influence and membership value,” said Stuart Charity, CEO of the Australian Automotive Aftermarket Association. 

Tiffany Conway has joined the AAAA as Head of Membership and Marketing. This position will deliver a comprehensive membership strategy that drives sustained growth and member satisfaction. Conway will also lead AAAA public relations efforts, manage major communication and education campaigns and provide leadership and oversight of the membership, marketing, major events and publication teams. 

John Braden joins the AAAA in the position of Head of Operations and Strategy. This role is responsible for managing the AAAA operations and finances, as well as working closely with the CEO to drive the strategic direction and growth of the business and assist in the development and roll out of new commercial opportunities. 

Braden has over 20 years’ experience in senior finance and commercial roles with Ford, Toyota and BMW both in Australia, and with BMW in Europe. John has served on a number of company boards and holds a Bachelor of Commerce (Banking and Finance) and Associate Diploma in Business. He also comes from a family of engineers and is a car enthusiast. 

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