The 2011 Design Challenge, now in its eighth year, had the theme 'Hollywood's Hottest New Movie Car'.
Automotive design studios from around the world are invited to participate and this year, studios from Germany, Japan and the U.S. competed in this LA Autoshow event.
Entries are judged on various factors including: how the vehicle reflects its brand attributes relative to the movie plot; how the vehicle relates to the targeted audience or brand; the level of imagination; the character development of the vehicle; and the uniqueness of the combination of story, car and character.
To navigate to the Design Challenge website click here.
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