While white continues to be global number one favourite colour for vehicles, grey comes in second in a dead heat with black. That's accordiung to the Axalta Automotive Color Popularity Report.
The report reveals the top automotive colors on the road today are white (35%), black (19%) and grey (19%). grey increased by four percentage points worldwide.
Overall, the popularity of white hit a long-term high of 39% in 2017 and has seen declines in several regions each year since. This year, white declined three percentage points, largely due to a decrease seen in all regions, especially China with a seven percent decrease.
For the third year in a row, Europe ranks the only major region to report grey as the most popular color at 27%. Silver is most popular in South America as it ranks second place with twenty-three percent usage. Black is most found in Europe at twenty-two percent and continues to lead in the luxury segment. North America has the most amount of new red cars on the road at eight percent.
Click here to view 2021 Axalta Color-Pop Regional Graphics