Chrome Temple has expanded its luxury automotive offering with the launch of CT Club, a private membership community designed to bring together collectors, investors, founders and enthusiasts who share a passion for significant motor vehicles.
Based around the recently opened Chrome Temple Clubhouse at Mona Vale on Sydney’s Northern Beaches, CT Club has been positioned as a curated membership community rather than a traditional car club.
The new initiative provides members with access to more than 30 experiences each year, including Clubhouse events, precision driving programs, motorsport hospitality, track days and multi-day touring experiences.
Membership is available by application only and costs $395 per month, with a one-off joining fee of $4,500. Chrome Temple says around 70 per cent of events are included in the monthly membership fee.
Founder Lex Pedersen said the focus of the club was on building a community around people rather than the vehicles they owned.
“Most clubs start with the cars and hope the right people show up,” Pedersen said.
“We’re doing it the other way around. We’re brand agnostic. It’s not what you’re driving, it’s about what cars mean to you. If you love cars, you’re one of us. The cars are the commonality. The people are the point.”
The Mona Vale Clubhouse features a private vehicle gallery, screening lounge, racing simulators and flexible event spaces for members. The membership program has been built around four pillars – the Clubhouse, the Road, the Circuit and the Flagships – offering everything from informal social gatherings and curated road trips to invitation-only circuit events and premium motorsport hospitality.
CT Club represents the latest stage in Chrome Temple’s growth since the business launched in 2019 as CT Storage. The company has since expanded into investment, brokerage and destination services, with Pedersen describing the new membership program as the final piece that connects its broader automotive ecosystem. Applications for CT Club are now open via the Chrome Temple website.