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AkzoNobel’s proprietary digital color process, Colorvation, was launched globally two years ago and has helped produce outstanding results. Moving to a digital platform removes visual subjectivity from the color selection and matching processes, and replaces it with consistent, accurate results.
Two main components of Colorvation, Automatchic and MIXIT, deliver the most advanced portfolio of digital color technology in the industry, helping bodyshops achieving measurable improvements in accuracy, efficiency and ultimately, greater profitability.

MIXIT, AkzoNobel’s advanced color identification and retrieval application, represents a turning point for the industry. Through MIXIT, users have direct, immediate access to the vast database, which hosts more than two million colors and variants – with more being added every day.
MIXIT uses a cloud-based system, and can be easily accessed from any device or platform. Driven by the most sophisticated algorithms, MIXIT can deliver fast and accurate search results, and is continuously being updated with new features – all of which makes MIXIT a go-to solution for formula retrieval and color matching.
Apart from delivering a fast and accurate search results, MIXIT’s application synchronizes in real-time with AkzoNobel color formula database. When a new formula is added, customers have immediate access to it.
MIXIT can be used across multiple devices – smartphones, tablets or PCs, and multiple platforms like Apple, Android or Windows. Furthermore, MIXIT users can unlock additional features like the possibility to mark colors or variants as favorites and create own colors. Mixing formulas over the scale is also possible with MIXIT.
The most recent addition is Automatchic in MIXIT, which combines the two tools together in one seamless workflow, achieving a whole new level of speed, accuracy and convenience.
Automatchic in MIXIT is not only faster and offers greater accuracy, it is easy to use, and comes with support via mixitcloud.com website. It also reduces time and wasted paint by eliminating errors, making it an invaluable asset in the bodyshop.
MIXIT makes digital color easy and accessible, increasing efficiencies in any bodyshop.
Visit AkzoNobel’s stand at CRE in Melbourne from 4-6 of April to find more about AkzoNobel’s digital process, visit colorvation.com or call: (03) 9644 1711.

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