More Australians are on the hunt for a new set of wheels, according to Roy Morgan Research.
According to its findings, the number of Australians now in the car-buyers market has increased by 100,000 since the end of 2015.
In addition, near-term intention has spiked with 60,000 more Australians on the hunt for a new car in the next year, compared to six months ago.
Roy Morgan Research automotive industry director Jordan Pakes believes that sales in the car market are expected to smash last year's numbers.
“With sales over the first six months of 2016 hitting another all-time record and with private short-term purchase intentions also on the rise, it looks like 2016 is on track to eclipse the 2015 sales record of 1,155,408 according to VFACTS.
Pakes also revealed which car brands will most likely emerge on top.
“When looking at those consumers after a new car before the end of 2016, overall brand consideration for Toyota remains on top – with 74,000 potential private buyers considering a new Toyota.
This is only marginally ahead of second place Mazda on 70,000, with both brands comfortable ahead of Ford, Hyundai & Holden battling it out for third, fourth and fifth place.
“Another brand looking to have a strong finish to 2016 is Honda – with 26,000 potential buyers considering a new Honda, up from 19,000 12 months ago.
Much of Honda’s recent gains can be attributed to the recently launched all new Civic small car.”
