The Mazda Vision Coupe ha been named the “Most Beautiful Concept Car of the Year” at the 33rd Festival Automobile International held in Paris, France.

The award celebrates the freshest, most creative and most beautiful concept cars, as chosen by a jury of prominent designers working in fashion, architecture and other industries.

Revealed in 2017, Vision Coupe is a design vision model for the next generation of Mazda cars. Featuring a simple and flowing “one motion” form.

Mazda stated that the company opted for a simple form that strips away all non-essential elements to embody a ‘less is more’ aesthetic.

The Vision Coupe takes cues from the Mazda Luce Rotary coupe and the Mazda R360, expressing elegant styling and projecting a premium feel.

“Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design,” says Mazda managing executive officer design and brand style.

“This car embodies a delicate Japanese aesthetic, and to be recognised here in the ‘City of Art’ two years after RX-VISION was awarded the same honour is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal,” he added.

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