iQBodygroup has taken over AC&P Smash in Five Dock. The facility will become iQAutoBody Five Dock once the company has completed the renovations and branding in the first week of January 2021. It is the group's first foray into New South Wales.
Frank and Mimma Ianelli have run this repair centre for 33 years and now look forward to a restful retirement. It's the group's smallest centre to date but one in a fantastic location, being one street back from Parramatta Rd.
All of the group's Extreme Dents Centres will see a change in the New year says managing director Sandra Noach: "For many years people have thought that we only do dents – I guess it’s in the name. So to ensure that the market understands we also undertake traditional repairs we'll be realigning our brands. Extreme Dents is now our PDR and hail arm and iQAutoBody will be applied to all of our fixed sites. Our new iQAutoBody centres are all co-branded with Extreme Dents, AutoXCarCare and iQurb so that when customers visit they know they are in the right place.
"Our expansion is brought on by the need to have centres not only for our existing client base but for our AutoXCarCare membership program. Many of our customers who buy our membership at dealerships live in townhouses or apartments without parking space, so sending a mobile repairer is not an option. To have the option for them to attend our centres when they need to make a repair request is valuable for them and for our brand," Noach said.
Despite all of the challenges of 2020 the group has opened three new repair centres this year at Altona and Boxhill South in Victoria and Five Dock in Sydney. iQAutoBody now has 6 fixed sites as well as a fleet of mobile PDR and wheel repair vans. AutoXCarCare is purchased at dealers and ensures new car buyers can keep their car looking brand new with the repair of small dents and scratches included in the membership price.