This week in the Paint & Panel podcast The Edge we are given the keys to the minds of our customers. Our guest Sonia Friedrich gives us the lowdown on behavioural economics and how to turn them to your advantage. Sonia has been described as a “growth hacker”, and we can say for sure that if you listen and take some notes, you’ll be able to start growth hacking your own business. Listen up for lots of easy-to-understand tips tailored specifically to our industry. You really don’t wanna miss this one!
In this week’s episode you will learn:
-Behavioural Economics explained
-The difference between selling and knowing why people buy
-System 1 & System 2 thinking
-How body shops can upsell
-The power of reminders
-The right amount of options you need to persuade your customer
-The “friction journey”. How often should you remind your customers?
-What to give away for free and what to charge for