Honda Australia has announced that its full suite of Honda Sensing safety and driver-assist technologies will be fitted as standard equipment across all next-generation models.
The Sensing suite includes six technologies designed to assist and support the driver in making safe driving decisions:
- Forward collision warning
- Collision mitigation braking system
- Lane departure warning
- Lane keeping assist system
- Road departure mitigation system
- Adaptive cruise control with low speed follow
Honda Australia director Stephen Collins said that safety technology in vehicles was an important consideration for drivers when assessing a vehicle.
“Australian new car buyers are becoming increasingly aware of the latest safety technology in vehicles across the board but there is confusion on how they work.
“I'm confident that our Honda Sensing package will provide Australian consumers with a system that is intuitive and effective in its role of driver assistance.”
A study conducted by the company found that only 10% of customers had accident avoidance, collision detection and warning signal technologies as a top-of-mind issue.
It also found that the market appeal of advanced safety features increased significantly when customers were properly educated on the technologies.