Hold on to your Holden

According to Lloyds Auctions the value of Holdens are projected to double after last week's announcement about the  retirement of the Holden brand for good.
“We have been flooded with enquiries coming through our classic car division nationwide 24 hours after the announcement  with people wanting to buy a Holden showcasing a surge in demand for the vintage vehicles,” said. Brett Mudie, chief marketing officer for Lloyds Auctions.
“It really shows that the market has responded immediately and is indicating that the market for Holdens will sky-rocket as we have seen the interest soar in the last day,” he continued.
“The value of Holden Classics has always been strong but this evidence that has come to us in the last day suggests that it is more than likely to create a booming market for them,” Mudie said.
In the past Lloyds have broken multiple records across different model Holden classics, where the very first Holden dealer team HT Monaro 57D also sold for $500,000 in the same year.
“We actually anticipate that the HT Monaro 57D has doubled in value overnight being worth seven  figures just under three years later,” said Mudie.
A HSV GTS-R W1 even surpassed it’s RRP at auction by 6 figures with the brand-new 2017 Holden W1 auctioned in the same year of it’s release.
A $2.1M record was broken for Peter Brocks Dual Bathurst Winning VH Commodore back in October 2018.
The First 1977 A9X Torana off the production line also smashed Australian sale records selling for $365,000.
There is no doubt that Australians love the iconic Holden brand and even enthusiasts from their biggest rivalry Ford don’t want to see Holden go.
“As a company very passionate about motoring we are saddened by the fact that we focus so much attention on important issues like these after the fact, when we have already lost something such as this iconic Aussie brand,” said Mudie.
“Holden is and will continue to be a part of many Australian households, back in the day you were either a Ford Family or a Holden Family and you would never actually date anyone who wasn’t passionate about the same car side as your family,” he said.