Axalta Coating Systems has revealed the latest megatrends in global liquid and powder coatings through its presentation Destination Colour 2016.
Colour trends reflecting customer preferences have been broken up into four major categories: Newtopia, Pop_up Zone, Inner State and Cyber Scene.
Newtopia encompasses colours ranging from peach, pink shades, muted purple with flake or tricoat pearl effects popular among small and medium sized cars.
Pop_up Zone pertains to high chroma colours from blue hues in the medium and dark range to bright green, teal and yellow a favourite among small, sports cars.
For high end vehicles, Inner State catalogues preferences across deep chroma colours including brown, caramel, green, black and dark red.
Finally Cyber Scene showcases neutral colour trends as a popular choice this year ranging from grey and silver with hints of blue. Additional touches including sparkling and flake effects in opaque beige and grey.
Axalta global color marketing manager Nancy Lockhart said that millennials are driving key trends emerging in the field.
“A subset of millennial consumers purchasing vehicles would like these colours as they search for a new look to accentuate their personalities or make a fashion statement with their choice of vehicle colour.”
The company is now pinpointing China as a major focus for colour innovation.
Axalta has invested in facilities such as its Global Color Lab in Shanghai where its experts work alongside automotive OEMs to produce colours reflective of local and regional demands.