Axalta has announced its 2017 Automotive Colour of the Year – Gallant Grey. This is in line with the recently released 2016 Global Automotive Colour Popularity Report which, as previously reported, showed a rise in popularity for shades of grey.
The colour, enhanced by blue and silver flakes, produces a unique sparkle effect and dark undertones that enrich the finish.
Extensive research helped Axalta colour designers and product experts select Gallant Gray as the Automotive Colour of the Year. The decision is reflective of a high percentage of the market who are interested in the neutral palette.
Axalta global colour marketing manager, Nancy Lockhart said the colour could be considered as the new silver.
“We’re confident customers will appreciate Gallant Grey. With hints of blue and green, it exemplifies modernity and elegance.”
A year-long Colour of the Year celebration will commence during the 2017 North American International Auto Show Preview Days in Detroit.