Auto Parts Group (APG) in conjunction with local craft brewers Brendale Brewing Co. have canned a bespoke branded version of Brendale’s Linkfield lager to celebrate a year of hard work for their top customers. APG’s version of the Linkfield lager is called “The Rebate”, in homage to the traditional industry reward for valued customers.
Typically, the corporate Christmas gift is something left to the last minute and chosen with budget consciousness at the forefront. This year APG have gone above and beyond to provide their customers with a gift that is not only delicious, but meaningful, and perhaps a bit tongue-in-cheek says APG.
APG’s National Marketing & Sales Manager Scott Glover said The Rebate is APG’s commitment to innovation and thinking outside of the box, for something that is often a throw away present at the end of the year. “It’s been a tough year for everyone involved in the motor industry, and we wanted to elevate our corporate Christmas gift to our customers this year to thank them for their continued support.” Glover said.
The Rebate is a true craft beer, brewed in a small batch by popular local Brisbane Brewers, Brendale Brewing, and it is only headed for APG’s top 200 customers, so they anticipate a bit of competition for 2021 to get on the list. “The Rebate is a strictly limited batch, so there will be some people that miss out this year, including me” said Glover.
Brendale Brewing Company is part of the group of craft brewers that are “Certified Independent”, with an independent group to ensure they produce craft volumes of beer, are not owned by the one large multi-nationals or masquerading as a craft brewer by a savvy corporate marketing team.
The Linkfield lager is an Australian style lager designed to be an easy drinker, that crushes thirst. It is brewed in-house at Brendale Brewing Co. in Brendale, Brisbane.